Mobile App Marketing: Content Strategy

Mobile App Marketing: Content Strategy People have gone to the lengths for calling content as king. It is indeed true and therefore having a content strategy for your mobile app marketing efforts is very important. Creating content without a plan and without having the end goals in sight will create…

Mobile App Marketing: App Store Optimisation

Mobile App Marketing: App Store Optimisation App store optimisation (ASO) should be the cornerstone of your mobile app marketing strategy. ASO is the process of improving the visibility of a mobile app in an app store (such as iTunes for iOS, Google Play ). Just like search engine optimization (SEO) is for websites, app store optimization is for mobile apps….

Mobile App Marketing Series: How to get your mobile app in the right hands?

Mobile App Marketing Tips and Techniques Series Mobile app marketing is one of the hottest topics these days. With millions of apps on the app store and billion of downloads happening every year. It’s difficult to get your app the sunshine that it definitely needs to survive. Post mobile app…