Mobile App Marketing: Mobile App Analytics

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Mobile App Marketing: Mobile App Analytics

“Data never lies”  the adage that one should live by in this world where everything is spewing tons of data. Mobile App Analytics is absolutely important for you and therefore we have created this short list of top mobile app analytics tools which will help you better plan your mobile app marketing campaigns.

1: Google Analytics: Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic.Google launched the service in November 2005 after acquiring Urchin.Google Analytics is now the most widely used web analytics service on the Internet.Google Analytics is offered also in two additional versions: the subscription-based Google Analytics 360previously Google Analytics Premium, targeted at enterprise users, and Google Analytics for Mobile Apps, an SDK that allows gathering usage data from iOS and Android Apps.

2: Localytics:  Localytics is the leading mobile engagement platform. We give companies the insights and tools they need to improve their mobile app acquisition, engagement and retention efforts. Our secret sauce is in the data. We use all the data surrounding users to deliver highly targeted and personalized engagement campaigns, including push and in-app messages. We then use performance data to measure and optimize those efforts toward the metrics that drive businesses forward.Localytics is used in more than 37,000 apps on more than 2.7 billion devices by companies such as ESPN, Fox and The New York Times. They are headquartered in Boston, MA with offices in San Francisco and London.

3: Flurry Analytics: Flurry is a mobile analytics, monetization, and advertising company founded in 2005. The company develops and markets a platform for analyzing consumer interactions with mobile applications, solutions for marketers to advertise in-apps, as well as a service for applying monetization structures to mobile apps. Flurry analyzes 150 billion app sessions per month. The company’s analytics platform tracks application sessions in iOS, Android, HTML5, and JavaME platforms

4: Countly: Countly is world’s leading open source, enterprise mobile, and web analytics & marketing platform. Countly software is provided in two editions; self-hosted or private cloud Enterprise Edition with support and SLA coverage, and Community Edition with a free-to-use non-commercial license. It is empowering more than 13000 apps. With a privacy in mind, Countly Analytics can be installed on-premises, or on a virtual cloud of your choice.

5: Mixpanel : Mixpanel is a business analytics service and company. It tracks user interactions with web and mobile applications and provides tools for targeted communication with them. Its tool-set contains in-app A/B tests and user survey forms. Data collected is used to build custom reports and measure user engagement and retention. Mixpanel works with web applications, in particular, SaaS, but also supports mobile apps.

There are other mobile app analytics service providers in the market but the one listed above are at the top mobile app analytics tools. At Mobileappz, we provide integration service to all these analytics SDK with the mobile app. Knowing how your app is performing is very important.

Tip: Defining the most important assets or section in your mobile app while you are in the phase of mobile app development will help you execute the app analytics plan effectively. Remember all the content that you create should be aligned with your app landing pages and app store optimisation efforts.  

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